Thursday, March 8, 2007

Meatloaf! (Sort of, but just as comforting) Believe It!

One of the products that we will be carrying here at FolkFoods is the
VEGGIE CRUMBLE!
What is that? Well, we are looking for a better slogan or way of describing it than:
"Well, it's kind of got the texture of ground beef, but it isn't really, it is so yummy, and really healthy for you - solid protein and lots of vitamin B. It can be used for, like, well, anything that you'd use ground meat for, like tacos, chili, pasta sauce, pizzas. Y'know, stuff like that!"

You can see the problem. That won't fit onto a label. And it kind of doesn't make our mouths water. And we made the stuff up. And we love it. Y'get the picture.

So, it's time for this blog to get a little interactive. Post your ideas for a good slogan / short description as a comment at the bottom of this post. C'mon, you can do it. Serious or funny, give it a try, who knows, maybe we'll use your slogan on the label and when we make a few bucks, we'll send you a few free samples. Or our forever gratitude. We'll see... give it a shot.

Now for the title of this post: MEATLOAF!!
Well, I (Jason) like meatloaf. I have fond memories of growing up eating meatloaf slathered in ketchup with tater tots and, most likely, broccoli. It's good. It's nurturing. Shana, on the other hand, does not have fond memories of meatloaf. I don't know exactly, it's got something to do with Star Trek... That, and the fact that she doesn't eat meat, means that we don't have meatloaf in our house. Ever. Well, I've changed all of that! I cannot wait to get home and have a big slice of Veggie Crumble meatloaf. (I may even stop by the co-op for some tater tots!)

I had a Veggie Crumble meatloaf sandwich for lunch already. I closed my office door, heated up the sandwich in the toaster-oven, put on some good music, and relived some great old memories. What a treat!!

I'll post the Veggie Crumble Meatloaf recipe as soon as we are officially selling the stuff. Stay tuned!

AND, I've been told that a blog entry just isn't as, well, good, without a picture. Judy, any tips on photographing food would certainly be welcomed! BUT, the truth is, even the most gorgeous meatloaf isn't all that attractive. Let's be honest. So, I tried taking a bunch of meatloaf pictures, and spent a ridiculous amount of time arranging things on a plate, exchanging plates, getting the brown of the tater tots 'just right', making the 'perfect' dollop of ketchup, trying different garnishes, etc. (not to mention the lighting, background, eesh.) I still like meatloaf (or CrumbleLoaf, i guess), but it just isn't photogenic.

SO.... to keep our readers happy, I will post a picture that is completely unrelated to CrumbleLoaf. And, simultaneously, I will hope to engage the readers with even more interactivity. What, dear readers, is this:

(post your answers in the comments section, I'll post who gets closest, and why you should care in about a week!)

13 comments:

Anonymous said...

Vegetute, a substitute to ground "just about anything".

Lee said...

how about "meat"loaf.

Lee said...

is the last picture of your compost heap?

Rebecca said...

Ahh, what I wouldn't do for veef (veggie beef?)!
Becky

jdk said...

How about: Comfort Crumble. Or, Conger Ave Comfort Crumble. Oh, how I love to alliterate! -Jennifer

jedimasterzeke said...

Well,

I was gonna say, the photo is your compost, but since you said "in a week".

some kinda veggie stock?

either that or chewbaccas brains.

Alana said...

Veg stock is my guess. Vegetute is cute, sounds like a vegetarian with gas, ha, ha, and I can already hear the Ben Parad jokes about veef, but then there is always vork and vicken. Virtual grounds, Faux Buef, Beefs what it's not crumbles, ground goodness, veggie chuck(sounds like vomit), Betsy (as in the cow) free crumbles, Earth Grub (could be worms), Meatless Mealies, hmmmm...yes, I spend all my days w/ a 14 mth old and it shows...

Jason and Shana said...

Okay, interactivity is a plus. conversational interactivity is even better! I will have a specific blog entry for the picture and its importance for the future of our civilization coming within the next week. As for the names people have suggested, AWESOME! I especially like veef, although, I agree that Ben and other would have a field day with it. we are contemplating some of them already. Potentially, we are going to go with Veggie Crumble, but we really need a concise one-sentence description of it. How about a free bag of VeggieCrumble to the person that gives us a marketable sentence/slogan that we decide to use? Yeah, I like that idea!

lukas said...

I think that its soup stock....am I right?

lukas said...

could it be soup stock? hmmmmmm...yummmmm...what an apetizing blog.

lukas said...

could it be soup stock maybe...yum....what an appetizing blog....

Anonymous said...

Veggie Crumble: a healthy protein source that "beefs" up the taste and texture of any dish! -Jennifer

...I could get into this food spin business...

Benowulf said...

So long as I can eat it out of my ONE BOWL...I'm good :)