Friday, June 20, 2008

Masterful Ginger-Lime Shrimp

(I wrote this post awhile ago; we've been sort of busy.)

The evening before my first Father's Day, Shana scooted Micah Baer and I out of the house so that she could prep a most wonderful breakfast for us. And thus began, what I hope, will be a yearly tradition: The Pre-Father's Day Boys' Night Out! I went over to my friend's place where we hung out in the garden, ate good food, drank excellent beer and listened to great old records. Dave's wife Jenny was out, so it was a great boys' night. Everyone was psyched to see, "the Baer" and I was really glad that he was in a good mood to hang out with us all.

Anyway, Besides making the best Root Beer on the planet with his wife Jenny (Rookie's Root Beer - get it at the Burlington Farmers' Market, Church Street and at several local restaurants on tap!), Dave is also a fantastic chef. He is a huge fan of our Master Sauce and this evening he introduced me to his most recent Master Sauce creation.

MASTERFUL GINGER-LIME SHRIMP


24 shrimp, skewered
4 Tbs FolkFoods Master Sauce (or more)
salt/pepper to taste
1 lime zested (shaved off the peel with a fine grater)
2 Tbs molasses
Mix Together and Marinate 15 min.








































Grill those yummy skewers!
Crushed Ginger Snaps 10- 12 cookies
Sprinkle good quality Extra-Virgin Olive Oil over all the shrimp while still warm
Sprinkle crushed Ginger Snaps on after pulling off the grill
Bam! Super-delicious treats.

TRULY, THESE ARE FANTASTIC. TRY THEM AT HOME.
(And, of course, let us know how it goes...)


Monday, June 16, 2008

Master Sauce Travels the World

Remember our friend Jenn? She described how Master Sauce solved a culinary conundrum. Jenn is a phenomenal cook who always finds creative ways to use our sauce. She is also a great writer and world traveler. She and her partner recently adventured in Belize. Naturally, they took a bottle of Master Sauce with them...


For winter vacation this year I went to Belize. Belize is pretty darned hot, and so is the food. In fact, it is home to a brand of hot sauce exported around the world: Marie Sharp’s. I must say—and I mean no disrespect—I find this hot sauce to be as overrated as the average film touted as a masterpiece by the Academy. Like the typical Hollywood production, it grabs your attention, but ultimately disappoints. It’s all hype.

In my opinion, Master Sauce is the indie hit of the spicy condiment world. To test this theory, I brought along a jar of Master Sauce to Belize, thinking that there I would find the most discerning panel of experts to judge its merits. I quickly learned not to call it “hot sauce.” (Belizeans require that a condiment burn the cilia in your throat to be called “hot.”) Much better to explain the theory behind the appellation “Master Sauce.” Once tasters understood the distinction, it was a hit just about everywhere.



In the photo I am offering a taste to David, a tour guide that my travel companion and I hired to take us canoeing through a beautiful river cave once used for Mayan burial ceremonies. The tour included a lunch of “super burritos” and Belizean beer (quite good!), and I suggested David try some Master Sauce on his burrito. (As you can see, we discovered that a screwdriver works well enough as a spreading utensil.) David loved it, but didn’t find it very spicy. He probably would have dumped half the jar into his burrito if I hadn’t told him it needed to last the whole vacation.

Did you catch that? I’ve become so addicted to the stuff that I can’t even go on vacation without it! My primary motivation for wrapping the jar carefully in a sarong and stuffing it inside one of my flippers was to try it in something completely different. I got my chance when I discovered that the atoll where we spent a week snorkeling and kayaking was teeming with conch. I had never eaten conch before, but by the time we left our island paradise, I had perfected a Master Sauce conch stew that can only be recreated with both rare ingredients. Here it is below.

Honestly, I’ve never seen conch in a store, but I live in a small town. Maybe it’s available in big cities at specialty markets. This recipe will work just as well with any other seafood, though. You could use calamari to approximate the taste and texture of conch, but fish or shrimp would also be tasty.

Conch Stew with Master Sauce:

Spend the day snorkeling, keeping an eye out for conch, which prefer flat, sandy areas. If you don’t have time to spend the day exploring a reef, go to the nearest seafood counter and buy the flesh of your favorite saltwater creature.

Sauté some chopped onion and garlic in oil with a little salt, and then add some cubed sweet potatoes or winter squash, carrots, and tomatoes to the pot. Sprinkle with herbs de provence if you have some. If not, don’t sweat it.

After the veggies have sautéed for a while, add enough liquid to cover the vegetables. The liquid can be canned coconut milk (cut with some water), or you can use the far superior and more exotic method of piercing a whole coconut and draining the water found inside. (To do this, hammer a nail into two spots on one end of the coconut, which will create a nice pouring spout.) I think whey would be good, too, if you happen to have a cheese-making friend.

Simmer until veggies are as soft as you like them. In a saucepan, sauté the seafood with a little garlic, salt, and—of course—Master Sauce! (Conch takes only about 4 minutes.)

Add seafood to stew and serve over rice. Or, if you value simplicity or simply dislike doing dishes, you can throw a cup of uncooked rice in the stew when you add the liquid to the vegetables. By the time the veggies are soft, the rice will also be cooked.

Add more Master Sauce to taste!



Tuesday, June 10, 2008

Yeah, We Are Still Here!

We are finished with our backyard asparagus, the greens are overtaking the garden, Ben is shedding like crazy, and the Burlington Farmers' Market has begun again!


We haven't kept up with this blog for a long, long time. It has been quite a year for us, and we will certainly share all of the great news in upcoming posts. For now, however, we just wanted to say hi!

We are still around, and selling at the Burlington Farmers' Market every Saturday. Right now, we are carrying our Master Sauce and making two wraps: the Breakfast Burrito and the Pizza Wrap. Both wraps highlight our Veggie Crumble. We're working diligently on getting production up and running for the packages of our Veggie Crumble and Veggie Patties (sorry that it has taken us this long...) Once that happens, we will also be selling our soon- to- be- world- famous Ruby Sandwich, the Benny (Jason's favorite), and a new sandwich, which is yet to be named.

Wait, that gives me an idea!!

Name the sandwich for us... It's a simple sandwich: small roll, homemade roasted garlic paste, Veggie Patty, and cheese. You can add ketchup, mustard, Master Sauce and/or homemade sauerkraut. I don't really want to call it a Veggie Burger because, as some of you know, our Patties are not designed to taste anything like burgers, sausages, or meat at all. They are just plain good! So, if you have any ideas, please share. If we use your idea, visit us at the Market and we'll give you a sandwich -- on us!

Okay, so this has already become much longer than I originally intended. No recipe today, more to come, as well as a ton of good news, more pictures, and lots of updates!

Have a great day!
Jason, Shana and Micah Baer!

Thursday, October 25, 2007

FolkFoods Veggie Crumble Recipe Rocks!

Crisp Fall Air Calls for Chili!


Happy Fall everyone! I am writing this note two days before the last Farmers’ Market of this season! It is amazing to think about how far we’ve come, and amazing to imagine all of the plans that we have. Truthfully, I can’t even believe that we made it through all of the markets, which were amazing! And a lot of fun. Shana and I have talked about how the best parts of the entire experience were hearing people’s feedback, seeing repeat customers, and sharing time with all of the market vendors. Farmers’ Markets are wonderful; we are definitely going to miss all of the bountiful, fresh and delicious foods. We hope to maintain relationships with many of our new friends and are excited to keep the FolkFoods ball rolling.

A little comment on that: we are committed to the future of FolkFoods. We are right now working on production efficiency, finding a good layout and design person, web designer, and market/distribution person. It is all coming together. Any ideas that you all have, please do share! But more on the business when I write again (I look forward to having the time to begin writing at least weekly again after this weekend!)

For now, if you’ve been to the market in the last few weeks you may have noticed that we have been selling cups of the best darn Veggie Chili in the world. It really is, I am not exaggerating. Alas, I can not take credit for it (other than the fact that it uses our Veggie Crumble.) As the Fall drew closer, Shana and I were talking about how we could finish off the Market season with something new to keep people excited. We also wanted to highlight the Veggie Crumble because we have temporarily run out of the packages of Veggie Patties for sale (we are still doing sandwiches with them – the soon to be famous Ruby and the beloved Benny, and the On The Rise Bakery still has them on their menu, so don’t despair, friends!) Anyway, as we were talking, we found a crumpled note deep in our mailbox, a note that we hadn’t noticed ever before. Below is a copy of that note.

We hope that you will try out this recipe and share it with others. I think that it would make the old man proud!
(I have added some comments in a different color)


O.K., so I am sitting here in the mountain cabin, anticipating the arrival of the North winds. I remember the cold artic-like nights and frigid days. Hot coffee alone doesn’t help to start the old bones to uncurl. I rack what’s left of my mind and kinda remember an olde recipe. I rummaged thru the spice rack, veggie corner and see that all ingredients are available to fend off the future cold. Did I mention that I was going to cook a chili? No? Well that’s what I’m doing. . I recall that on one of my journeys to the south, I met a young couple, patty people or something. They were passionate, informed and had a lot of hair between the two of them. I bought some of their products and thought that they might fair well in a chili. Well, I found the Veggie Crumble and their Master Sauce. FolkFoods, yup that was the name. Nice folks too, they were. (Quiet yoda)

So here it is, Poppi Neshky’s New York Red Hot Chili. Try it and have fun, change it if you must and enjoy.

Ingredients:
· 1 large Vidalia onion or 2 medium onions (I actually used sweet yellow onions)
· 2 Italian frying peppers or 1 large green or red bell pepper (I used 2 small red and 2 small green Italian peppers and I roasted 1 of each of them)
· 4 to 5 cloves of garlic (I have to admit that I used almost an entire head, but it was a small one)
· 24oz of Veggie Crumble
· 40 oz of canned pureed tomatoes
· 30 oz of diced tomatoes (canned or fresh)
· Veggie soup stock- 1 cup
· 1 teaspoon of Master Sauce(add more to taste )
· 1 tablespoon of oregano(Mexican if you have it , make sure to grind it fine )
· 1 tablespoon of paprika (sweet or hot your call)
· 2 tablespoons of cumin(ground )
· 2 tablespoons of mild chili powder
· 1 tablespoon of chipotle powder
· 1 tablespoon of green chili powder (I couldn’t find this)
· (I added about ¼ a small bar of 70% dark chocolate)
· (I also added about ¼ tsp fresh ground cinnamon – not enough to make it cinnamon-y, but just enough to bring out the tomato flavors more strongly)
· (I was feeling frisky and added about a ½ tablespoon of maple syrup – it worked out well!)
· salt and pepper to taste
· 2 -15 oz cans of red kidney beans drained and rinsed
· 1 cup of corn niblets (optional) (I didn’t use this because I didn’t have any corn and I wasn’t liking yellow that day.)



Method:
1. Onion/ peppers/garlic can be diced, minced, rough cut (I prefer diced for better blending of stuff)
2. Take big chili pot/kettle and add 2 tablespoons of olive oil and on a low flame, sauté onion/peppers/garlic until liquids start to ooze out.
3. Add all the spices above including the FolkFoods Master Sauce.
4. While that is happening take a sip of your favorite libation.
5. Add salt/pepper here.
6. Add 1 cup veggie stock here.
7. Take another sip and stir to blend, keeping a low flame.
8. Add all of the tomatoes here and stir around, smiling.
9. Heat all of this through until your kitchen starts smelling real nice, you start feeling really good and the sauce just begins to bubble.
10. Stir FolkFoods Veggie Crumble into pot, after 3 minutes, check the consistency (you might need more liquid, if so add water beer, wine or veggie stock. You might want it thicker and meatier, if so, than add more FolkFoods Veggie Crumble.
11. Cook for about 10 minutes on low flame.
(12. Add maple syrup, chocolate, and (taste first) more FolkFoods Master Sauce.)
12. Cook for another 10 minutes stirring often. Add the beans stirring gently. Cook for about 25 minutes.

Ready to serve. You can serve it alone (for the purists) or over rice with mild cheese, oyster crackers, or diced sweet onion. Goes well with cold beer, red zinfandel, shiraz, iced tea, etc.

Poppi Neshky


Friday, September 21, 2007

Good Things To Come!

Hello Everyone!

I haven't forgotten to write, I haven't given up on electronic correspondence, and I haven't deleted you from our email list...

It has been a crazy summer. And the craziness continues. However, I would like to give a quick update and a wonderful recipe.

As some of you know, FolkFoods has been getting wonderful feedback all summer. In fact we can't keep production up with demand! We are sort of winding down a really successful farmers' market season; we have certainly accomplished our goal for the season. People are really happy about the product, we've gotten some notoriety (check out a cool article that refers to us), we've made some money, and we've got a strong foundation to move onward with the company.

Some of the great things that have been going on:

  • We are on the menu at the On The Rise Bakery in Richmond, VT. This place is yummy! Going there for dinner is the best part of our Friday evening Richmond Market "date".
  • We are working on an account with Fletcher Allen Health Care, the teaching hospital in Vermont. They are trying to focus on healthier, locally made products, and they served a Sloppy Joe made with our Veggie Crumble that was received so positively that the executive chef is already experimenting with other recipes for use on their menu! (I'll try to get the recipe for their Sloppy Joe - It was incredible.)
  • We are close to an option for making the Veggie Breakfast Patties in a more efficient manner. That way we are MUCH more likely to be able to start wholesale and shipping.
  • We may be looking for some part-time help later in the Fall, stay tuned...
Okay, there is probably more, but it is late and we have Burlington Market tomorrow morning very early. I did, however, promise an easy and amazing recipe, so here it is:

The Farmers' Market Master Sauce Dip

This dip has gotten rave reviews from farmers' market shoppes from Richmond to Burlington. Most people ask if we are selling the dip. We could, but that wouldn't be fair, it is too easy to make on your own.
1 block of cream cheese
1/4 cup of sour cream
a handful of sliced scallions
1 tablespoon of FolkFoods Master Sauce

Put all ingredients in a food processor and process on high until fully blended. There. You've done it! Great as a dip for parties for crackers, veggies, or pretzels and chips. It is also wonderful as a spread on sandwiches. Give it a try and let us know what you think!

(Sorry no picture today, I'll get back on the ball sometime soon!)

Friday, July 27, 2007

It's been awhile, I know.

It is HOT. It is HUMID.
But it is not raining (yet).
The last two Fridays, we got rained on
during the Richmond Market. It is still
really quite fun to be there, though.
Please come by and say hello!

Anyway, It has been super crazy these days. Instead of blogging, we have been:
  • researching an industrial machine to produce larger amounts of patties (we can't keep up with demand, not a bad problem to have.)
  • providing Jars of Master Sauce to the Simpson's Movie premiere (That's right. We know that Homer likes the spice, well, he may be eating some Master Sauce straight out of the jar right now!)
  • working on recipe booklets for our products (coming soon, I hope)
  • improving the signs for our market booth
  • creating brochures and business cards
  • getting excited to try to start wholesaling in the fall (contact us if you have any leads!)
Well, I am supposed to be loading the truck for this evening's market, and I just wanted to send something out, as sort of a preview of what is coming. It may be a slower weekend for us though. We are out of patties! (Go back to the first bullet above.) So, it is a Crumble weekend. We are bringing out a new Crumble wrap: The Saucy! It is kid-friendly (tested and approved) and really comforting. Picture Veggie Crumble cooked in a savory tomato sauce, with tons of mozzarella cheese and then melted together in a 12" tortilla. YUM!

Since it is a Crumble weekend, I am going to leave you with a really fantastic recipe using Crumble. It is a little different, but since fresh local tomatoes will be coming out very soon, it is a perfect time to try it. Give it a try and let us know...

Vietnamese-Styled Tomato Sauce With FolkFoods Veggie Crumble

This recipe freezes really well, so make a lot! It really goes well over rice, or any other type of grain. Enjoy!

1 T vegetable oil

1 package FolkFoods Veggie Crumble

1 ½ T sugar

1 ½ T lime juice

2 Serrano chiles, chopped (or 1 T FolkFoods Master Sauce)

4 ½ T Vietnamese Fish Sauce (optional, kind of. Substitute Braggs Liquid Aminos or a good Soy Sauce, but it won’t be the same.)

¼ - ½ c chopped shallot or onion

4 cloves – 1 whole head of garlic (I like garlic!)

½ t ground black pepper

5 or 6 fresh local tomatoes chopped

¼ c tomato paste

1 ½ vegetable stock or prepared miso

Fresh coriander/cilantro for garnish

  1. Heat over high heat, add sugar, lime juice, chiles, 1 ½ T fish sauce or Braggs. Heat through and add package of FolkFoods Veggie Crumble. Stir and mix flavors, heat through for approximately one minute. Remove from pan and set aside in a bowl.
  2. Heat the sauce pan to medium heat and add garlic, shallots and black pepper. Fry until onions are wilted and garlic is fragrant. Add tomatoes and cook until the tomatoes cook down until the mix is reduced to a lumpy sauce. Approximately 5 minutes.
  3. With heat still at medium, return the Crumble mixture to the pan, add tomato paste, remaining fish sauce or Braggs and vegetable stock. Simmer for at least 10 minutes.
  4. BEST SERVED OVER RICE!!

Sunday, June 24, 2007

Farmers' Markets

Hello !
I apologize for the lack of posts recently, we have been incredibly busy recently. It is a good problem, but we are having a difficult time keeping production up with the demand from markets! We've been really enjoying the markets and the feedback that we've been getting is truly exciting, inspiring and motivating. Once the website (www.folkfoods.com) is up and running, we're hoping to have a section for food stories and recipes. We'd love to hear what you are cooking and what kind of meals and traditions you share with your friends and loved ones. With that in mind, we would like to share some of the recipes that we use every week at the farmers' markets. But first, some pictures:


More pictures to come.
Below, I've copied a portion of the weekly newsletter that goes out to the Richmond community about their farmers' market. We were highlighted in the newsletter and we included two of our recipes. These recipes were designed and created over many nights of eating laughing and testing with our friends. Thanks everyone! Anytime you use Our Master Sauce, Veggie Crumbles, or Veggie Breakfast Patties in an interesting way with friends and family, we'd love to hear about it. (Even non-FolkFoods product meals, actually, we just like to hear about gatherings and festive meals!)

Come and Meet Shana and Jason, who are new vendors at the Richmond Farmers' Market....
FolkFoods is a small, Burlington-based company owned by Shana Witkin and Jason Frishman. Inspired by cooking and eating together with friends and family, they created FolkFoods to promote healthy fare that tastes great! FolkFoods products include:
* Veggie Crumble: A high protein alternative to ground meat, Veggie Crumble can be used in wide range of dishes. You can try samples of Veggie Crumble in tomato sauce and with taco seasoning at the Richmond Farmers' Market. A 12 oz. bag of Veggie Crumble replaces approximately 1 lb of ground meat.
* Veggie Breakfast Patties: FolkFoods Veggie Breakfast Patties are a healthy addition to breakfast, and make a great sandwich anytime of day. Each ingredient was selected to add both nutrition and flavor.
* Master Sauce: This spicy cooking and condiment sauce adds a unique blend of heat and sweet to any meal. Use it in sauces, wet rubs and marinades, stir-frys, soups, and dressings. It also makes a fabulous hot sauce.



Recipe for the FolkFoods Ruby, Vermont's answer to the traditional Reuben:
2 slices good hearty bread (We use Klinger's Whole Wheat sourdough)
French dressing (We make our own using mayonnaise, ketchup, Dijon mustard, garlic and a dash of FolkFoods Master Sauce) - spread on each bread slice
Thinly sliced local Vermont MacIntosh apples - layered on one slice of bread
Vermont Sharp Cheddar Cheese, shredded - layered thickly over the apples
2 FolkFoods Veggie Breakfast Patties, pan fried until browned on both sides - placed on top of the cheese
A generous portion of traditionally made, lacto-fermented sauerkraut (We use Flack Family Farm's)
Put the sandwich together, and place on a heated and lightly oiled frying pan. Use another frying pan or sandwich press to weight the sandwich down, and heat until nicely browned. Flip and repeat. Cut and eat!



Recipe for FolkFoods Taco Seasoned Veggie Crumble:
First, make the taco seasoning:
2 tablespoons Chili powder
2 tablespoons Onion powder
1 teaspoon ground cumin
2 (or more) teaspoons garlic powder
1 teaspoon paprika
1 teaspoon oregano
1/2 teaspoon salt
1/2 teaspoon cornstarch
2 tablespoons flour (we use oat flour because it is healthier than wheat flour)
Mix dry ingredients together and stir into:
2 teaspoons Vermont maple syrup
1/4-1/2 cup of your favorite flavored liquid (we've used veggie stock, dark beer, tomato soup, and blended salsa)
Slowly mix taco seasoning into a package of FolkFoods Veggie Crumble until it reaches your desired level of spiciness.


Thanks!
-Jason and Shana


Eat Well. Eat Together.