Thursday, October 25, 2007

FolkFoods Veggie Crumble Recipe Rocks!

Crisp Fall Air Calls for Chili!


Happy Fall everyone! I am writing this note two days before the last Farmers’ Market of this season! It is amazing to think about how far we’ve come, and amazing to imagine all of the plans that we have. Truthfully, I can’t even believe that we made it through all of the markets, which were amazing! And a lot of fun. Shana and I have talked about how the best parts of the entire experience were hearing people’s feedback, seeing repeat customers, and sharing time with all of the market vendors. Farmers’ Markets are wonderful; we are definitely going to miss all of the bountiful, fresh and delicious foods. We hope to maintain relationships with many of our new friends and are excited to keep the FolkFoods ball rolling.

A little comment on that: we are committed to the future of FolkFoods. We are right now working on production efficiency, finding a good layout and design person, web designer, and market/distribution person. It is all coming together. Any ideas that you all have, please do share! But more on the business when I write again (I look forward to having the time to begin writing at least weekly again after this weekend!)

For now, if you’ve been to the market in the last few weeks you may have noticed that we have been selling cups of the best darn Veggie Chili in the world. It really is, I am not exaggerating. Alas, I can not take credit for it (other than the fact that it uses our Veggie Crumble.) As the Fall drew closer, Shana and I were talking about how we could finish off the Market season with something new to keep people excited. We also wanted to highlight the Veggie Crumble because we have temporarily run out of the packages of Veggie Patties for sale (we are still doing sandwiches with them – the soon to be famous Ruby and the beloved Benny, and the On The Rise Bakery still has them on their menu, so don’t despair, friends!) Anyway, as we were talking, we found a crumpled note deep in our mailbox, a note that we hadn’t noticed ever before. Below is a copy of that note.

We hope that you will try out this recipe and share it with others. I think that it would make the old man proud!
(I have added some comments in a different color)


O.K., so I am sitting here in the mountain cabin, anticipating the arrival of the North winds. I remember the cold artic-like nights and frigid days. Hot coffee alone doesn’t help to start the old bones to uncurl. I rack what’s left of my mind and kinda remember an olde recipe. I rummaged thru the spice rack, veggie corner and see that all ingredients are available to fend off the future cold. Did I mention that I was going to cook a chili? No? Well that’s what I’m doing. . I recall that on one of my journeys to the south, I met a young couple, patty people or something. They were passionate, informed and had a lot of hair between the two of them. I bought some of their products and thought that they might fair well in a chili. Well, I found the Veggie Crumble and their Master Sauce. FolkFoods, yup that was the name. Nice folks too, they were. (Quiet yoda)

So here it is, Poppi Neshky’s New York Red Hot Chili. Try it and have fun, change it if you must and enjoy.

Ingredients:
· 1 large Vidalia onion or 2 medium onions (I actually used sweet yellow onions)
· 2 Italian frying peppers or 1 large green or red bell pepper (I used 2 small red and 2 small green Italian peppers and I roasted 1 of each of them)
· 4 to 5 cloves of garlic (I have to admit that I used almost an entire head, but it was a small one)
· 24oz of Veggie Crumble
· 40 oz of canned pureed tomatoes
· 30 oz of diced tomatoes (canned or fresh)
· Veggie soup stock- 1 cup
· 1 teaspoon of Master Sauce(add more to taste )
· 1 tablespoon of oregano(Mexican if you have it , make sure to grind it fine )
· 1 tablespoon of paprika (sweet or hot your call)
· 2 tablespoons of cumin(ground )
· 2 tablespoons of mild chili powder
· 1 tablespoon of chipotle powder
· 1 tablespoon of green chili powder (I couldn’t find this)
· (I added about ¼ a small bar of 70% dark chocolate)
· (I also added about ¼ tsp fresh ground cinnamon – not enough to make it cinnamon-y, but just enough to bring out the tomato flavors more strongly)
· (I was feeling frisky and added about a ½ tablespoon of maple syrup – it worked out well!)
· salt and pepper to taste
· 2 -15 oz cans of red kidney beans drained and rinsed
· 1 cup of corn niblets (optional) (I didn’t use this because I didn’t have any corn and I wasn’t liking yellow that day.)



Method:
1. Onion/ peppers/garlic can be diced, minced, rough cut (I prefer diced for better blending of stuff)
2. Take big chili pot/kettle and add 2 tablespoons of olive oil and on a low flame, sauté onion/peppers/garlic until liquids start to ooze out.
3. Add all the spices above including the FolkFoods Master Sauce.
4. While that is happening take a sip of your favorite libation.
5. Add salt/pepper here.
6. Add 1 cup veggie stock here.
7. Take another sip and stir to blend, keeping a low flame.
8. Add all of the tomatoes here and stir around, smiling.
9. Heat all of this through until your kitchen starts smelling real nice, you start feeling really good and the sauce just begins to bubble.
10. Stir FolkFoods Veggie Crumble into pot, after 3 minutes, check the consistency (you might need more liquid, if so add water beer, wine or veggie stock. You might want it thicker and meatier, if so, than add more FolkFoods Veggie Crumble.
11. Cook for about 10 minutes on low flame.
(12. Add maple syrup, chocolate, and (taste first) more FolkFoods Master Sauce.)
12. Cook for another 10 minutes stirring often. Add the beans stirring gently. Cook for about 25 minutes.

Ready to serve. You can serve it alone (for the purists) or over rice with mild cheese, oyster crackers, or diced sweet onion. Goes well with cold beer, red zinfandel, shiraz, iced tea, etc.

Poppi Neshky


Friday, September 21, 2007

Good Things To Come!

Hello Everyone!

I haven't forgotten to write, I haven't given up on electronic correspondence, and I haven't deleted you from our email list...

It has been a crazy summer. And the craziness continues. However, I would like to give a quick update and a wonderful recipe.

As some of you know, FolkFoods has been getting wonderful feedback all summer. In fact we can't keep production up with demand! We are sort of winding down a really successful farmers' market season; we have certainly accomplished our goal for the season. People are really happy about the product, we've gotten some notoriety (check out a cool article that refers to us), we've made some money, and we've got a strong foundation to move onward with the company.

Some of the great things that have been going on:

  • We are on the menu at the On The Rise Bakery in Richmond, VT. This place is yummy! Going there for dinner is the best part of our Friday evening Richmond Market "date".
  • We are working on an account with Fletcher Allen Health Care, the teaching hospital in Vermont. They are trying to focus on healthier, locally made products, and they served a Sloppy Joe made with our Veggie Crumble that was received so positively that the executive chef is already experimenting with other recipes for use on their menu! (I'll try to get the recipe for their Sloppy Joe - It was incredible.)
  • We are close to an option for making the Veggie Breakfast Patties in a more efficient manner. That way we are MUCH more likely to be able to start wholesale and shipping.
  • We may be looking for some part-time help later in the Fall, stay tuned...
Okay, there is probably more, but it is late and we have Burlington Market tomorrow morning very early. I did, however, promise an easy and amazing recipe, so here it is:

The Farmers' Market Master Sauce Dip

This dip has gotten rave reviews from farmers' market shoppes from Richmond to Burlington. Most people ask if we are selling the dip. We could, but that wouldn't be fair, it is too easy to make on your own.
1 block of cream cheese
1/4 cup of sour cream
a handful of sliced scallions
1 tablespoon of FolkFoods Master Sauce

Put all ingredients in a food processor and process on high until fully blended. There. You've done it! Great as a dip for parties for crackers, veggies, or pretzels and chips. It is also wonderful as a spread on sandwiches. Give it a try and let us know what you think!

(Sorry no picture today, I'll get back on the ball sometime soon!)

Friday, July 27, 2007

It's been awhile, I know.

It is HOT. It is HUMID.
But it is not raining (yet).
The last two Fridays, we got rained on
during the Richmond Market. It is still
really quite fun to be there, though.
Please come by and say hello!

Anyway, It has been super crazy these days. Instead of blogging, we have been:
  • researching an industrial machine to produce larger amounts of patties (we can't keep up with demand, not a bad problem to have.)
  • providing Jars of Master Sauce to the Simpson's Movie premiere (That's right. We know that Homer likes the spice, well, he may be eating some Master Sauce straight out of the jar right now!)
  • working on recipe booklets for our products (coming soon, I hope)
  • improving the signs for our market booth
  • creating brochures and business cards
  • getting excited to try to start wholesaling in the fall (contact us if you have any leads!)
Well, I am supposed to be loading the truck for this evening's market, and I just wanted to send something out, as sort of a preview of what is coming. It may be a slower weekend for us though. We are out of patties! (Go back to the first bullet above.) So, it is a Crumble weekend. We are bringing out a new Crumble wrap: The Saucy! It is kid-friendly (tested and approved) and really comforting. Picture Veggie Crumble cooked in a savory tomato sauce, with tons of mozzarella cheese and then melted together in a 12" tortilla. YUM!

Since it is a Crumble weekend, I am going to leave you with a really fantastic recipe using Crumble. It is a little different, but since fresh local tomatoes will be coming out very soon, it is a perfect time to try it. Give it a try and let us know...

Vietnamese-Styled Tomato Sauce With FolkFoods Veggie Crumble

This recipe freezes really well, so make a lot! It really goes well over rice, or any other type of grain. Enjoy!

1 T vegetable oil

1 package FolkFoods Veggie Crumble

1 ½ T sugar

1 ½ T lime juice

2 Serrano chiles, chopped (or 1 T FolkFoods Master Sauce)

4 ½ T Vietnamese Fish Sauce (optional, kind of. Substitute Braggs Liquid Aminos or a good Soy Sauce, but it won’t be the same.)

¼ - ½ c chopped shallot or onion

4 cloves – 1 whole head of garlic (I like garlic!)

½ t ground black pepper

5 or 6 fresh local tomatoes chopped

¼ c tomato paste

1 ½ vegetable stock or prepared miso

Fresh coriander/cilantro for garnish

  1. Heat over high heat, add sugar, lime juice, chiles, 1 ½ T fish sauce or Braggs. Heat through and add package of FolkFoods Veggie Crumble. Stir and mix flavors, heat through for approximately one minute. Remove from pan and set aside in a bowl.
  2. Heat the sauce pan to medium heat and add garlic, shallots and black pepper. Fry until onions are wilted and garlic is fragrant. Add tomatoes and cook until the tomatoes cook down until the mix is reduced to a lumpy sauce. Approximately 5 minutes.
  3. With heat still at medium, return the Crumble mixture to the pan, add tomato paste, remaining fish sauce or Braggs and vegetable stock. Simmer for at least 10 minutes.
  4. BEST SERVED OVER RICE!!

Sunday, June 24, 2007

Farmers' Markets

Hello !
I apologize for the lack of posts recently, we have been incredibly busy recently. It is a good problem, but we are having a difficult time keeping production up with the demand from markets! We've been really enjoying the markets and the feedback that we've been getting is truly exciting, inspiring and motivating. Once the website (www.folkfoods.com) is up and running, we're hoping to have a section for food stories and recipes. We'd love to hear what you are cooking and what kind of meals and traditions you share with your friends and loved ones. With that in mind, we would like to share some of the recipes that we use every week at the farmers' markets. But first, some pictures:


More pictures to come.
Below, I've copied a portion of the weekly newsletter that goes out to the Richmond community about their farmers' market. We were highlighted in the newsletter and we included two of our recipes. These recipes were designed and created over many nights of eating laughing and testing with our friends. Thanks everyone! Anytime you use Our Master Sauce, Veggie Crumbles, or Veggie Breakfast Patties in an interesting way with friends and family, we'd love to hear about it. (Even non-FolkFoods product meals, actually, we just like to hear about gatherings and festive meals!)

Come and Meet Shana and Jason, who are new vendors at the Richmond Farmers' Market....
FolkFoods is a small, Burlington-based company owned by Shana Witkin and Jason Frishman. Inspired by cooking and eating together with friends and family, they created FolkFoods to promote healthy fare that tastes great! FolkFoods products include:
* Veggie Crumble: A high protein alternative to ground meat, Veggie Crumble can be used in wide range of dishes. You can try samples of Veggie Crumble in tomato sauce and with taco seasoning at the Richmond Farmers' Market. A 12 oz. bag of Veggie Crumble replaces approximately 1 lb of ground meat.
* Veggie Breakfast Patties: FolkFoods Veggie Breakfast Patties are a healthy addition to breakfast, and make a great sandwich anytime of day. Each ingredient was selected to add both nutrition and flavor.
* Master Sauce: This spicy cooking and condiment sauce adds a unique blend of heat and sweet to any meal. Use it in sauces, wet rubs and marinades, stir-frys, soups, and dressings. It also makes a fabulous hot sauce.



Recipe for the FolkFoods Ruby, Vermont's answer to the traditional Reuben:
2 slices good hearty bread (We use Klinger's Whole Wheat sourdough)
French dressing (We make our own using mayonnaise, ketchup, Dijon mustard, garlic and a dash of FolkFoods Master Sauce) - spread on each bread slice
Thinly sliced local Vermont MacIntosh apples - layered on one slice of bread
Vermont Sharp Cheddar Cheese, shredded - layered thickly over the apples
2 FolkFoods Veggie Breakfast Patties, pan fried until browned on both sides - placed on top of the cheese
A generous portion of traditionally made, lacto-fermented sauerkraut (We use Flack Family Farm's)
Put the sandwich together, and place on a heated and lightly oiled frying pan. Use another frying pan or sandwich press to weight the sandwich down, and heat until nicely browned. Flip and repeat. Cut and eat!



Recipe for FolkFoods Taco Seasoned Veggie Crumble:
First, make the taco seasoning:
2 tablespoons Chili powder
2 tablespoons Onion powder
1 teaspoon ground cumin
2 (or more) teaspoons garlic powder
1 teaspoon paprika
1 teaspoon oregano
1/2 teaspoon salt
1/2 teaspoon cornstarch
2 tablespoons flour (we use oat flour because it is healthier than wheat flour)
Mix dry ingredients together and stir into:
2 teaspoons Vermont maple syrup
1/4-1/2 cup of your favorite flavored liquid (we've used veggie stock, dark beer, tomato soup, and blended salsa)
Slowly mix taco seasoning into a package of FolkFoods Veggie Crumble until it reaches your desired level of spiciness.


Thanks!
-Jason and Shana


Eat Well. Eat Together.


Sunday, June 10, 2007

Guest Writer! Using Master Sauce

Happy Sunday! This morning, I will be testing a new process for the Veggie Breakfast Patties. They are selling really well, and we can't keep up with our current process. I guess that is a good problem, but it is certainly a little stressful. Anyway, I am also hoping to make a HUGE pot of fish stock (Remember stock? There will be a post about all of those kitchen scraps that some of you have been saving and freezing. Very soon. I promise.) I'd also like to write a lot about the markets; they have been wonderfully successful. We've been told that there is a 'buzz' about FolkFoods. So a post and pictures about all of that is on its way.

In lieu of that post, though, I am going to post something that our good friend Jenn wrote for us awhile ago. We are hoping that Jenn will write a regular column once we get the website up and running. She is a creative and adventurous cook who has used and consumed more Master Sauce than anyone, including Shana and I. Her cooking displays how it is a master sauce, rather than just a hot sauce. (Jenn, I have an extra large jar for you, waiting on our dining table!)

How FolkFoods Master Sauce Saved My Culinary Ass

It was a busy time in my life: I had just started graduate school, and I lived 35 minutes outside of town. Food, although it’s always been high on my priority list, had taken a backseat to other things because of schoolwork, the demands of a long commute, and the lack of a nearby grocery. I had become, against my will, a habit-cook. I could prepare a meal on autopilot, as long as I had all the old standby ingredients on hand. Take away my frozen flour tortillas and pre-cooked chicken sausages, and I’d freak. It was a slow change: the slide from culinary adventurer to kitchen bore was almost imperceptible day to day. But one day I realized that I had to break away from the endless variations of leftover-packed quesadillas and uninspired, whatever’s-in-the-fridge pasta sautés. One night, I stared down at my plate of penne with random vegetables in white wine garlic sauce and said, “I can’t eat this stuff anymore.” My partner breathed a sigh of relief. Turns out, he’d come to this epiphany weeks before, but kept his feelings to himself for fear that I’d take offense and stop cooking altogether. “What do we do now?” we asked each other. For a week, we survived on cereal and peanut butter-slathered crackers. And then, that weekend, there was a miracle.

We were throwing a barbeque potluck, and Jason showed up with a small jar of a dark, rich brown something. “I want you guys to taste my newest creation,” he said. “It’s FolkFoods Master Sauce.” He called it “master sauce” because, while it had a spicy kick, the complexity of the flavor made its potential uses much more diverse than your typical hot sauce. After I placed that first tentative dollop on the tip of my tongue, I knew my problems were solved. Jason’s master sauce spun me out of my culinary doldrums. Soon I was putting it in everything from scrambled eggs to vegetable stir-fry. It even resurrected my good old whatever-I-find-in-the-fridge pasta sauté. (I have yet to get bored of my old standby a second time.) So I want to share the miracle with all of you: In an ongoing column, I’m going to share exciting and surprising ways to use FolkFoods master sauce to breathe life into your own cooking.

My first suggestion: Fish! Fish of any kind. (You’re only limited by your geographical location, your own personal taste, your moral stance on industry practices, and environmental and health concerns about fish farming.) I do two things with master sauce to liven up fish dishes: With flaky, thin fish fillets like tilapia, I smother the fillets with about a tablespoon of master sauce each, and then I dredge the fillets in a mix of rice flour and salt. Then I fry them in an oil and butter mix. It’s good with slices of lime on the side. You can use regular flour if you don’t have rice flour; the only difference is that rice flour is lighter and makes for a crispier coating on the fish. With thicker, steaky fish like mahi-mahi, I squeeze some lime juice on the fish and then slather it with master sauce. At this point, I either grill the fish or broil it. Something happens to the master sauce when it’s exposed to the intense dry heat: it gets condensed and extra savory, creating a yummy coating on the outside of the fish. If you happen to think of it, marinating the fish steaks for a little before cooking while will help infuse more of the master sauce flavors into the fish. And by the way, I once heard Mark Bittman, author of the invaluable tome How to Cook Everything, reveal in a radio interview that marinating any meat for longer than 20 minutes is completely unnecessary. So there! Victory for the spontaneous, discombobulated cooks of the world!

(Jason's Note: That isn't actually Jenn. That is another good friend of ours, Rebecca. I wanted to put a picture into this post and fish seemed appropriate. Rebecca and her partner Chapin have helped to organize a local fish share for a few of us, where we get fresh, sustainably grown fish every other week. We are slowly learning to clean and fillet fish. As for now, Chapin gets the patience award; I generally wind up just hacking away. Either way, we have wonderful fish to accompany the Master Sauce!)

Sunday, June 3, 2007

Information about Richmond Farmers' Market

We just got this email about the upcoming Richmond Farmers' Market. I think that it is going to be a really exciting time. (And a completely different experience than the Burlington Market. I will be sharing pictures and writing about sometime this week, I promise.) Anyway, if you have the time and want to come hang out by the river, please come by and say hello!
(And if you come to either the Burlington or Richmond markets, you really should try our Ruby Sandwich. It is the most amazing mixture of flavors.)

ARE YOU READY FOR JUNE 8th? Buy Local, Buy Fresh.

Welcome and celebrate the coming of the summer season at the Richmond Farmers' Market. The Market will be held every Friday starting June 8th through October 12th from 3:00 to 6:30 surrounding the bandstand on beautiful Volunteers Green. Come and meet your Local Growers and Buy Local.

Are you craving fresh local produce and meats? Eugenie Doyle from The Last Resort will bring asparagus, eggs, garlic, and "greens" such as chives. She will also have some jam and pickles and maybe spinach and rhubarb. Ted Sargeant from Still At It Farm will have lettuce, radishes, rhubarb, maple candy, quick bread and creamed honey. Bruce Hennessey and Beth Whiting from Maple Wind Farm will have frozen cuts of grass fed beef and lamb, as well as, organic pastured pork and eggs. They will have summer sausage while supplies last and there will sure to be hamburgers and sausages on the grill. Yum!

Has it been a while since you have had some fresh out-of-the-oven homemade bread, cookies or pie and graced your table with fresh cut flowers? Don't forget, Father's Day is right around the corner. This year the Market will have an even larger variety of fresh local produce, meats, prepared foods, flowers, plants, crafts and entertainment for the whole family. All products available at the Market are locally grown, baked or made.

The following special events are free of charge and are all supported by our local Farmers' Market vendors, businesses, families and agencies.

On June 8th - The opening day of the Richmond Farmers' Market will feature Ted Sargeant's Tractor Day. Hop aboard a kid-friendly vintage tractor. Ted will bring his collection of pedal and garden tractors. Thank you Ted! From 4:00 to 5:00 the talented Kelly King will return to the Market to paint faces. Get a new look with one of her whimsical, artistic creations. Also, tickets for the June 8th charity bingo at the Richmond Elementary School that evening will be on sale. Proceeds will benefit the Community Camp.

On June 15th - The Market will host Vermontica the calf and Dairy Day. Vermontica loves all the attention she will get. Stop by for some free milk and giveaways, thanks to the Department of Agriculture. Vermontica will share the stage from 3:00 to 4:00 with face painter Kelly King. Get a new look with one of her whimsical, artistic creations.

On June 22nd - Bill Myregaard and Joe Carlomagno, aka, Dark Star Duo will join us on stage from 4:30 to 5:30. Dark Star is a talented acoustic duo who play folk and Grateful Dead related songs. In addition they also play tunes from Lowell George, Kingfish, Bob Dylan, and Old And In The Way. You may hear songs such as; Cassidy, China Doll, Willin' and I Shall Be Released. Later on in the season you will again see Bill Myregaard, a member of the Willoughbys; a four piece band playing music from the American landscape. The Richmond Area Business Association is sponsoring this event. Thank you RABA!

On June 29th - The Richmond Farmers' Market will welcome back the ever-popular Rebecca Padula. She is a folk singer/songwriter, with a hint of jazz and will play on stage from 4:30 to 5:30. Her beautiful voice and harmonizing guitar will accompany her and wow the crowd. Attorney David Sunshine and Jon Fath, owner of Toscano Café Bistro are sponsoring this event. Thank you David and Jon!

For further information or questions about the Richmond Farmers' Market, contact Carol Mader at 434-5273 or cmader@surfglobal.net.

Also…………….. We need your help to spread the word about the following special event - "Donate Your "CROP" of Hair at the Richmond Farmers' Market to Benefit Cancer Victims and Research"

July 27th – On stage from 3:00 to 4:30 Denise Barnard and her team of talented hair designers from Bridge Street Hair, Inc. will sponsor a fundraiser for cancer victims and research. Starting at 3:00 they will be donating their time and expertise by giving free haircuts and a new look to those who are willing to donate their long hair (over 8 inches) to Locks of Love and Wigs for Kids. This hair will be used to create hairpieces and be given to those undergoing cancer treatment. If you know anyone willing to donate their long locks, please contact Denise Barnard at 434-2220 to register and schedule a style consultation. After the longer locks have been harvested, they will give free haircuts to the general public, with the cost of the cut and donations going to benefit cancer research.

On stage from 4:45 to 5:30, the HIMS will perform. The HIMS are a 'cutting edge' men's group from Huntington Community Church. The name HIMS was given to the group after first performing on Mother's Day many years ago and means Huntington's Incredible Men Singers. Let your hair down and enjoy the harmony.

Saturday, June 2, 2007

Burlington Farmers' Market

Good Evening! I hope your day went well (and if you are in Vermont that you didn't get too wet in the thunderstorm!)

We finished unpacking the truck right before the storm came and were able to sit on the porch and watch the lightning. We were able to watch it right until the big monsoon-like droplets of rain began to blow us over and into the house.

Anyway, we are tired. Tired and happy actually. This was our second time at the Burlington Farmers' Market and it was a fantastic success! We had a lot of fun and talked to some great people and sold a lot of stuff.

If we spoke to you today, please let us know, getting feedback from people really helps us to stay motivated. Also, we would love to hear how people are cooking up their Master Sauce, Veggie Breakfast Patties and Veggie Crumble. Sharing food and stories is somewhat of a passion of ours. We will eventually be offering recipes here, our website (www.folkfoods.com - right now it is in need of some serious work) and at our market table. I will also post some great pictures from last week when we had a ton of helpers for our grand opening at the market. (Thanks everyone!)

I am too tired to write more right now, but once again, thanks to everyone who bought sampled or even smiled at us today. Eat well and eat together!